Power Your Marine Business With Smarter Marketing & Sales Tools

A marine-focused CRM platform built for boat dealers, marinas, and OEMs — automate follow-ups, capture more leads, and grow every part of your marine business.

Capture More Leads. Follow Up Instantly.

From boat shows to service requests — Flagship turns every inquiry into an opportunity with automated follow-up, routing, and scheduling.

Build Loyalty. Drive Reviews. Know What’s Working.

From review requests to performance dashboards, Flagship helps you grow trust, repeat business, and real marketing ROI.

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Built for Boat Dealers, Brokers & Marinas

Whether you sell new or used boats, manage a marina, or offer service and storage — our platform helps you save time, close more sales, and improve the customer experience.

Why the Marine Industry Needs More Than a Generic CRM

At Flagship®, we live and breathe the marine industry. From boat dealers and marina operators to OEM manufacturers and service yards — we understand the unique challenges you face:

Leads come from boat shows, manufacturer referrals, listings, and walk-ins — not just Google Ads.

Sales cycles are long and relationship-driven, often requiring trade-in coordination, financing, and test rides.

Customers expect white-glove communication before, duGet Started Formring, and long after the sale.

Inventory is dynamic, territory restrictions matter, and reputation can make or break a dealership.

Generic CRMs don’t account for any of this.

They’re built for real estate agents or SaaS startups — not for a business where the customer journey starts with a boat dream and ends on the water.

That’s why we built a platform tailored to the marine world — with prebuilt workflows for trade-ins, service requests, warranty registrations, and dealer routing. EveFooterrything is optimized for how marine businesses actually operate.

The Ultimate Marine Marketing System

Get More Leads, Schedule More Sea Trials & Become the Most Trusted Name on the Water.

Because the marine industry is so competitive, you need a specialized solution that helps maximize every marketing dollar and turn prospects into loyal customers. Our Flagship Marine Marketing System is designed exclusively for boat dealers, marinas, and marine businesses—driving more leads, booking more appointments, and automating customer outreach.

With Flagship, you can instantly engage new leads, follow up on every quote or inquiry, and nurture prospects with a seamless blend of text, email, and pre-recorded voicemail. From sales to service, our system ensures no opportunity slips through the cracks, helping you grow your business and stay ahead on the water.

Marine Marketing That Works Where It Matters Most

From first inquiry to long-term loyalty — our platform helps you manage every stage of the customer journey, automatically.

Capture Every Opportunity

Track and nurture leads from boat shows, listings, and website forms

Turn Interest Into Action

Book sea trials and service appointments automatically

Close Deals Faster

Follow up on trade-in and financing requests

Build Loyalty and Reputation

Drive repeat business and generate 5-star reviews

Trusted by OEM Manufacturers

We help boat builders streamline dealer communication, manage leads, and drive brand consistency across the customer journey.

Features Overview

Tools That Power Your Process

Flagship brings your lead management, customer communication, and retention strategy into one seamless system — built specifically for marine businesses.

Smart Sales Pipelines

Visualize every lead in real time — from inquiry to close. Track progress, assign tasks, and never lose sight of your sales opportunities.

Custom Web Forms

Capture leads directly from your website, ads, or boat listing platforms. Automatically route form data into your CRM and trigger instant follow-up.

2-Way Text & Email Messaging

Respond to customers fast through a unified inbox. Every conversation — from SMS to web chat — in one place, with team visibility and automation options.

Automated Review Requests

After a service or sale, Flagship sends polite review requests via text or email — helping you build trust and grow your online reputation effortlessly.

Prospecting

Prospect Smarter. Win More.

Say goodbye to guesswork and scattered outreach. Flagship keeps your sales team focused on the right leads at the right time — so they can prospect with purpose, not just activity.

With AI-powered tools and real-time lead insights, Flagship helps your team prioritize high-value opportunities, personalize outreach, and build a stronger pipeline without the noise.

Lead Management & Prospecting

Organize and prioritize leads with custom filters, tags, and pipelines. Surface the right opportunities at the right time — based on behavior, source, or campaign.

Email Templates & Campaigns

Create branded, ready-to-send email templates your sales team can personalize in seconds — or launch multi-step campaigns that run on autopilot.

Sales Automation

Trigger follow-ups, task assignments, and pipeline stage changes automatically based on lead activity or timing — so reps stay focused on closing.

Call Tracking

Log and record sales calls directly in the CRM. Review activity, measure outcomes, and improve performance across your team.

Email Tracking

Get real-time insights into when leads open emails, click links, or ignore messages — so your reps can follow up with perfect timing.

CRM + Calendar Integration

Book sea trials and service calls right from the CRM. Keep schedules aligned and leads engaged without switching platforms.

Sales Tools

Smarter Sales. Stronger Relationships. Predictable Growth.

The old strategy of doing more to sell more doesn’t work anymore — especially in today’s slower, more competitive sales cycles.

Flagship helps you focus on what really moves the needle: quality conversations, timely follow-up, and clear visibility into your pipeline.

With easy-to-use automation, integrated communication tools, and real-time reporting, your team can close more deals — without burning out. And with built-in insights, sales leaders can finally forecast with confidence.

Visual Sales Pipelines

Track every deal from first contact to close with a drag-and-drop pipeline. Quickly see what’s moving, what’s stuck, and what needs attention.

Automated Follow-Up Sequences

Trigger personalized emails and texts based on lead type, interest, or behavior — so your team never misses a follow-up.

Lead Profiles with Context

Every lead includes contact history, campaign source, inquiry type (trade-in, financing, service, etc.), and assigned team member — all in one place.

Task & Activity Automation

Auto-assign follow-ups, sea trial confirmations, or rep alerts based on pipeline movement or time-based triggers.

Sales Dashboards & Reporting

Monitor deal volume, stage-by-stage conversion, and rep performance. Forecast more accurately with real-time visibility into pipeline health.

CRM + Calendar Integration

Book sea trials and service calls right from the CRM. Keep schedules aligned and leads engaged without switching platforms.

Communication

Stay Connected — On Their Terms

Whether it’s a first-time lead or a long-time customer, Flagship makes it easy to stay in touch with the right message at the right time. Manage all conversations from one inbox across email, text, chat, and forms.

How You Can Engage:

2-Way Texting & Email

Chat with leads and customers from one unified inbox — no switching platforms.

Web Chat + Missed Call Text-Back

Turn visitors into leads even when you’re offline.

Form-to-CRM Messaging

Automatically route form submissions into your pipeline and notify your team instantly.

Smart Notifications

Get alerts when leads reply, miss an appointment, or reach key milestones.

Mobile-Ready Messaging

Respond from your desktop or on the go — Flagship works wherever you do.

Automation

Automate the Busy Work. Focus on the Big Wins.

Flagship’s automation engine saves time and keeps your leads moving — without lifting a finger. From sea trial reminders to service follow-ups and review requests, our workflows ensure nothing falls through the cracks.

What You Can Automate:

Lead Follow-Ups

Send personalized emails and texts the moment someone fills out a form or misses a call.

Appointment Scheduling

Auto-confirm service bookings or sea trials and send reminder texts to reduce no-shows.

Trade-In & Financing Sequences

Trigger tailored messaging for high-value leads based on interest type.

Review Requests

Automatically request Google reviews after a service appointment or delivery.

Lifecycle Drips

Nurture long-term leads with time-based campaigns and educational content.

Reporting

Measure What Matters. Optimize What Works.

Make smarter decisions with all your marketing data in one place. Flagship’s built-in reporting tools give you a clear view of your customer journey, campaign performance, and lead flow — so you can optimize every effort and improve ROI with confidence.

What You Can Track:

Lead Source Performance

See where your best leads come from — listings, ads, social, or your website.

Campaign Engagement

Track open rates, click-throughs, form submissions, and conversions across email and SMS.

Pipeline Insights

View conversion rates by stage and identify where leads are stalling.

Revenue Attribution

Tie sales back to specific campaigns, channels, or team members.

Real-Time Reporting Dashboards

Access easy-to-read visual reports that update automatically.

Not Just Another CRM.

A Platform Built for Dealers, Marinas & Makers.

Most CRMs are built for generic pipelines and simple service models. But in the marine world, you’re managing long-lead sales, complex customer journeys, trade-ins, sea trials, service requests, and OEM partnerships — often all in one day.

That’s why we built our platform specifically for the marine industry.